About

HOME OF THE CUSTOM STEERING WHEEL SHIFT KNOB

Originally founded in 2011, Grip Royal has been customizing steering wheels for clients since day one. We, at Grip Royal, are focused specifically to creating your next custom interior modification.

Our 3,000sqft facility located in Southaven, MS, is where we focus our day-to-day producing product, managing orders, and fulfilling sales. Every product from Grip Royal leaves from this facility and touches our hands! We also use this shop to maintain our vehicles and offer scheduled maintenance to select customers. Please contact us in advance if you’d like to stop by and tour our facility.

We’ve grown over the years to offer hand-made custom products for a variety of interior modifications. Reaching customers around the world we have been able to bring your concepts to life! Our focus is simple – create a custom product that matches you! Of course, we have our limitations with customization, but we love to push those limits! If you cannot find the steering wheel or shift knob on our website that fits you properly, email us through our contact page and let us know what you have in mind.

///Scott

Grip Royal was founded by Scott Allinder, a drifting enthusiasts who grew up surrounded by classic car restoration and hot-rods thanks to his family’s history turning wrenches in the home garage.

Scott, much like his father and friends, spent most of his time in the garage and dreaming of what next modification would consume his wallet and time. When drifting began to fill his interests, so did the wild styles that are often associated with the motorsport. With friends to guide and influence, Scott realized there was a lack in the aftermarket industry for wild and crazy steering wheels in the colors that were popular during that era.

With a spray gun in one hand and a knack for website building in the other, this slowly became the start of the entrepreneur’s next business venture. After about a year of learning some painting techniques from his friend Chris and making some wild-colored steering wheels for his close friends, the business Grip Royal was formally founded in 2011.

Now, for a decade plus, Scott and close friends have built what is known in the industry as a foundational brand in the steering wheel aftermarket industry. The brand has brought influence to the world and continues to push to be in the forefront of that group. Even then, the brand is still bound to its roots of being true drifting enthusiasts. Though the products are universal and are appreciate by all, you’ll more than likely catch the GR guys at drift events and turning wrenches on cars that are meant for sliding!

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///Mike

With the company constantly growing and pushing for that next level, it needed more foundation to grow. That’s where Mike came in and pumped the brand up to be what it is today. The same guy you’ll get answering your customer service emails is the same guy you’ll see running the booth at events and making every single shift knob from scratch!

Mike wasn’t always an expert on shift knobs though. Mike and Scott met in 7th grade recognizing each other to be silly little knuckleheads. While they both liked goofing off they both realized they loved cars. Now, decades later, the friendship has grown into rooting their lives into the core of Grip Royal. The brand is something both men find very much pride in. The growth of the brand brings growth in their personal lives and constantly pushes them to become better.

So while Mike is always pushing the company to improve, it’s been wonderful to see how much the company has equally pushed Mike to grow. This guy is a super hard worker who really wants to see GR’s customers enjoy what they receive, he is a fantastic friend, and a fun loving father to his family. If you swing by the booth at Grip Royal, or shoot in an email, there’s a really good chance you’ll be meeting Mike!

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International Grip Royal Dealers

Grip Royal has grown to be distributed around the world! Being the small team that we are we have kept our hands on production and focus on customer service. To best serve our clients overseas we have teamed up with some trusted shops around the world to ensure Grip Royal products are available to all! If you’re in one of the countries below we highly recommend contacting our official distributor before buying directly with us.